Product managers and senior leaders are increasingly opening an AI tool, describing a screen or a flow, and getting something polished back within minutes. That output is then handed to a design or engineering …

UX Guide is a reference I built to connect behavioural principles, research methods, and workflow guidance in one place.

In product design we say any testing is better than none. That's true, but it hides a detail: the value of a test depends on whether the fidelity matches the question you're asking. Paper …

Behavioural psychology is of the more underutilised and powerful tools in the product designer's toolbox. Many money and investment apps share the same symptoms: Users sign up but never complete their first meaningful action …

Removing is often more effective than explaining in modern interfaces. As digital products mature, their interfaces tend to grow more cluttered. Options multiply, guidance appears earlier and more often, and systems begin to explain …

Mentoring product designers means focusing on four distinct areas: 1. Craft fundamentals - The baseline execution quality. Visual hierarchy, consistency, layout, and file organisation. 2. Design thinking - How to approach problems. Starting with …

Prioritisation is one of the hardest problems in product development, not because teams lack ideas, but because they lack a shared vision. Without structure, prioritisation quickly becomes driven by opinion, hierarchy, or the loudest …

Startups thrive on speed. Small teams, tight timelines and limited resources make traditional, heavyweight design processes risky. For early stage ventures, the aim is rapid validation: learning quickly whether you are building something users …

Many companies spend a lot of their product budget on features that users never wanted The main problem is not a lack of talent or creativity, but relying on untested assumptions. Even when features seem …

The stock-trading app Robinhood has been both a major beneficiary and an important enabler of the surge in day-trading volumes by retail investors on discount brokerage apps since the onset of the pandemic. This …