Words

Occasionally I write articles on product design and other topics. I publish these on Medium, but you can also read them here.

Featured Image

Why reductive design starts with trust

Why removing often does more than explaining in modern interfaces As digital products mature, their interfaces tend to grow more cautious. Options multiply, guidance appears earlier and more often, and systems begin to explain …
gravatar
 · 
December 16, 2025
Featured Image

Mentoring as a daily design practice

Mentoring junior designers is often treated as a separate activity: a calendar slot, a formal review, or a career-development conversation that happens every few weeks. In reality, the most effective mentoring happens continuously, woven …
gravatar
 · 
December 16, 2025
Featured Image

A structured UX-led process for establishing product priorities

Prioritisation is one of the hardest problems in product development, not because teams lack ideas, but because they lack a shared vision. Without structure, prioritisation quickly becomes driven by opinion, hierarchy, or the loudest …
gravatar
 · 
December 16, 2025
Featured Image

How I fostered a design thinking culture inside a fintech consultancy

Design thinking is not a workshop, a set of tools, or a shiny process. It is a mindset that helps teams make better decisions, move faster, reduce risk, and create great products. In a …
gravatar
 · 
November 28, 2025
Featured Image

What makes a successful UI design?

A clear, practical exploration of the principles and systems that create successful interfaces. A well-designed user interface feels effortless. It supports users by providing clarity, predictability and next steps, while remaining quietly in the …
gravatar
 · 
November 28, 2025
Featured Image

Designing for growth: A product design process for lean startups

Startups thrive on speed. Small teams, tight timelines and limited resources make traditional, heavyweight design processes risky. For early stage ventures, the aim is rapid validation: learning quickly whether you are building something users …
gravatar
 · 
November 27, 2025
Featured Image

How UX strategy helps companies avoid building the wrong things

Many companies spend a lot of their product budget on features that users never wanted The main problem is not a lack of talent or creativity, but relying on untested assumptions. Even when features seem …
gravatar
 · 
November 27, 2025
Featured Image

Not all brokerages should ‘gamify’ a la Robinhood, but others can and will go further

The stock-trading app Robinhood has been both a major beneficiary and an important enabler of the surge in day-trading volumes by retail investors on discount brokerage apps since the onset of the pandemic. This …
gravatar
 · 
November 27, 2025
Featured Image

Good design is just good communication.

Clear communication is the foundation of a good user experience. Look closely at most digital products, and you will see that the bigger issues rarely come from missing features. They arise when the product …
gravatar
 · 
November 27, 2025
Featured Image

How I design clarity and purpose in digital products

Design is often described as a process, but the truth is that real product work rarely moves in a straight line. It loops. It bends. It pauses due to dependencies, then accelerates when alignment …
gravatar
 · 
November 26, 2025