Words
Occasionally I write articles on product design and other topics. I publish these on Medium, but you can also read them here.
A working checklist for stripping interfaces back to what earns trust and gets people through a task. 1.0 Layout and visual structure 1.1. Borders and dividers 1.1.1. Replace container borders with spacing, background colour …
Product managers and senior leaders are increasingly opening an AI tool, describing a screen or a flow, and getting something polished back within minutes. That output is then handed to a design or engineering …
To suggest otherwise demonstrates a lack of understanding of how teams build products. There's a version of the AI discourse that goes like this: Claude disrupted coding, so Claude Design will disrupt design. It's …
Design is shifting from drawing interfaces to defining systems. Tools that cannot operate at that level will fall behind. When Anthropic released Claude Design, a tool that can generate full prototypes, marketing assets, and …
In product design we say any testing is better than none. That's true, but it hides a detail: the value of a test depends on whether the fidelity matches the question you're asking. Paper …
Behavioural psychology is of the more underutilised and powerful tools in the product designer's toolbox. Many money and investment apps share the same symptoms: Users sign up but never complete their first meaningful action …
AI lets me move straight into making something real, then learn through refinement rather than long, abstract discovery phases. Instead of spending weeks on ideation, I create a working concept almost immediately and shape …
Removing is often more effective than explaining in modern interfaces. As digital products mature, their interfaces tend to grow more cluttered. Options multiply, guidance appears earlier and more often, and systems begin to explain …
Mentoring product designers means focusing on four distinct areas: 1. Craft fundamentals - The baseline execution quality. Visual hierarchy, consistency, layout, and file organisation. 2. Design thinking - How to approach problems. Starting with …









