Latest in: Process
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Reductive design checklist

A working checklist for stripping interfaces back to what earns trust and gets people through a task. 1.0 Layout and visual structure 1.1. Borders and dividers 1.1.1. Replace container borders with spacing, background colour …
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August 22, 2026
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The risk of letting non-designers ship AI-generated solutions

Product managers and senior leaders are increasingly opening an AI tool, describing a screen or a flow, and getting something polished back within minutes. That output is then handed to a design or engineering …
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August 5, 2026
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UX Guide: connecting behavioural principles to research methods

UX Guide is a reference I built to connect behavioural principles, research methods, and workflow guidance in one place.
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July 7, 2026
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Is Figma building for the right future?

Design is shifting from drawing interfaces to defining systems. Tools that cannot operate at that level will fall behind. When Anthropic released Claude Design, a tool that can generate full prototypes, marketing assets, and …
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April 20, 2026
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Why fidelity matters when prototyping for fintech products

In product design we say any testing is better than none. That's true, but it hides a detail: the value of a test depends on whether the fidelity matches the question you're asking. Paper …
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February 23, 2026
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How behavioural design drives long-term retention in money apps

Behavioural psychology is of the more underutilised and powerful tools in the product designer's toolbox. Many money and investment apps share the same symptoms: Users sign up but never complete their first meaningful action …
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February 11, 2026
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How I use AI to accelerate product design by starting with solutions

AI lets me move straight into making something real, then learn through refinement rather than long, abstract discovery phases. Instead of spending weeks on ideation, I create a working concept almost immediately and shape …
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January 26, 2026
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Why reductive design starts with trust

Removing is often more effective than explaining in modern interfaces. As digital products mature, their interfaces tend to grow more cluttered. Options multiply, guidance appears earlier and more often, and systems begin to explain …
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December 16, 2025
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Mentoring as a daily design practice

Mentoring product designers means focusing on four distinct areas: 1. Craft fundamentals - The baseline execution quality. Visual hierarchy, consistency, layout, and file organisation. 2. Design thinking - How to approach problems. Starting with …
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December 16, 2025
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A structured UX-led process for establishing product priorities

Prioritisation is one of the hardest problems in product development, not because teams lack ideas, but because they lack a shared vision. Without structure, prioritisation quickly becomes driven by opinion, hierarchy, or the loudest …
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December 16, 2025
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