In product design, we often repeat the idea that any testing is better than none. That statement is generally true, but it hides an important detail. The usefulness of testing depends not only on …

AI lets me move straight into making something real, then learn through refinement rather than long, abstract discovery phases. Instead of spending weeks on ideation, I create a working concept almost immediately and shape …

Mentoring product designers means focusing on four distinct areas: 1. Craft fundamentals - The baseline execution quality. Visual hierarchy, consistency, layout, and file organisation. 2. Design thinking - How to approach problems. Starting with …

Prioritisation is one of the hardest problems in product development, not because teams lack ideas, but because they lack a shared vision. Without structure, prioritisation quickly becomes driven by opinion, hierarchy, or the loudest …

Many companies spend a lot of their product budget on features that users never wanted The main problem is not a lack of talent or creativity, but relying on untested assumptions. Even when features seem …