START UP

I lead the ideation and design of a social investing app for a round one funded start-up based in NYC. The platform allows users to creat investment stacks, follow investment influencers, and create and act upon investment 'hunches'. This design work enabled the client to successfully procure second-round funding.

RESPONSIBILITIES

Creative Direction, Visual Design, UX, Interaction Design

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Investing is one of the few arenas that social networks have yet to enter, and this start-up company aimed to change that.

User can follow influencers, create their own funds, known as stacks, provide hunches, vote and comment on hunches and stacks, and get advice and insights from industry players.

As part of the engagement I designed the company logo and wider brand, including typeface and colours. I then implemented this into the designs to create a playful yet reliable design direction.

The designs were extremely well received, and the logo and typography was immediately implemented across their brand materials.

All aboard

Onboarding is a key part of the process, where users select types of stocks and industries they are interested in, and select some initial influencers to follow. I mapped this out in Figma, and then validated it with the key stakeholders in a couple of workshops to refine and improve the flow.

Prototyping the experience

I crated several prototypes to validate with users, and the best performing version was iterated until users were happy. These screens became the basis for the onboarding design.

Final designs

Below is a selection of the final screens.