I lead the ideation and design of a social investing app for a round one funded start-up based in NYC. The platform allows users to creat investment stacks, follow investment influencers, and create and act upon investment 'hunches'. This design work enabled the client to successfully procure second-round funding.
Creative Direction, Visual Design, UX, Interaction Design
Investing is one of the few arenas that social networks have yet to enter, and this start-up company aimed to change that.
User can follow influencers, create their own funds, known as stacks, provide hunches, vote and comment on hunches and stacks, and get advice and insights from industry players.
As part of the engagement I designed the company logo and wider brand, including typeface and colours. I then implemented this into the designs to create a playful yet reliable feeling design.
The designs were extremely well received, and thelogo and typography was immediately implemented across their brand materials.
Below is a selection of the final screens.
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