About me
Originally from the UK, I moved to Sydney to pursue sun, sea, and a career in product design. Outside of work, you’ll find me crate-digging for records, exploring the coastline, or chasing the perfect coffee after a morning swim.
I'm a Product Design Lead with over 15 years experience in the digital space, creating high-performing, user-centric solutions that are desirable, intuitive, and scalable.
With a visual design background, I bring a strong craft-driven focus to every project and excel at translating complex problems into elegant, human-centred experiences based on qualitative and quantitative research.
My expertise spans desktop, responsive, and native mobile app design, underpinned by a deep understanding of design systems, tokens, and variables to ensure scalability and consistency across platforms.
I have a proven track record of aligning brand, product, and service experiences to drive engagement and deliver measurable value to millions of users across some of Australia’s most recognised brands.
SOME COMPANIES I HAVE WORKED WITH:
CBA, ABC, Hyundai, Deloitte, Westpac Group, Standard Chartered, Shift, Carnival Australia, Singtel Optus, and the Australian Government.
MY SKILLS:
Creative direction, user-centred design, user-flows, user-testing, design thinking, prototyping, mobile UX and UI, art direction, ideation, design-systems, design-libraries, storyboarding, user journeys, animation, brand design, illustration, logos, and art-working.
Endorsements
"Really enjoyed working with James. His deep knowledge of UX and clear articulation of design ideas was something the whole team benefited from. James brought a wealth of native app design experience to the team and championed native app experiences. He was pragmatic and worked well with engineers so we could deliver on our initiatives, and also forward thinking to establish better ways of working, with Figma design systems and design tokens. Will happily work with James again."
Rhydian Thomas
Principal Engineer & Manager
linkedin.com/in/rhydiant
"James has a proven track record in the industry and an impressive portfolio to match. But what sets him apart is his knack for making things that people actually want to use—easy to understand, clean, and design-cool. He thrives with a complex design or content challenge. I'd trust him to make any product great and recommend James to anyone who wants great products and experiences too. Not only is he a gifted designer, but he's also a joy to work with — brings a sense of humour and a deep personal commitment to fairness and compassion towards others."
David Berigny
Product & Service Design Lead
linkedin.com/in/davidberigny
"I was fortunate to have James as a coworker on several projects. He was an invaluable resource and taught me a great deal about user experience and user interface design. He provided valuable tips and guidelines, and also shared his knowledge with the entire team. James was dedicated to the team, and consistently gave 100% effort to ensure that assignments were completed on time and exceeded the clients' expectations. He possessed exceptional UX skills and was one of the strongest UI designers in the entire company. He regularly conducted show-and-tells and workshops, and any company would be lucky to have him. I highly recommend James to any business looking for talented new hires."
Martin Masser
PCBDO at STON.FI
linkedin.com/in/martin-masser
