I was hired to direct the visual design of the new P&O Cruises booking website. This involved re-thinking the booking engine, creating a new digital brand to sit alongside their revamped print brand and ensuring the site performed well across multiple screen sizes and devices.
Creative Direction, Visual Design, UX, Interaction Design
The existing P&O booking site was cluttered and dated looking, and the sales team were experiencing significant drop-off during the complex checkout process. As part of a wider re-brand I was hired to lead the re-design project, working on-site in North Sydney with the product team which included the Head of Digital and the Digital Strategy Manager.
I worked on a new digital visual language to ensure it was in line with the re-brand and established a series of templates to aid with the user journey through the large amount of content available through the site.
The booking engine was rebuilt from the ground up, and I worked closely with the dev team to ensure we delivered something modern, elegant and intuitive to help retain customers through the entire booking process.
Below is a selection of the final screens.