Helping users find the perfect cruise with P&O

Helping users find the perfect cruise with P&O

Helping users find the perfect cruise with P&O

Helping users find the perfect cruise with P&O

Helping users find the perfect cruise with P&O

CARNIVAL AUSTRALIA

P&O Cruises website

P&O Cruises website

I was hired to direct the visual design of the new P&O Cruises booking website. This involved re-thinking the booking engine, creating a new digital brand to sit alongside their revamped print brand and ensuring the site performed well across multiple screen sizes and devices.

RESPONSIBILITIES

Creative Direction, Visual Design, UX, Interaction Design

P&O-hero

In need of a refresh

The existing P&O booking site was cluttered and dated looking, and the sales team were experiencing significant drop-off during the complex checkout process. As part of a wider re-brand I was hired to lead the re-design project, working on-site in North Sydney with the product team which included the Head of Digital and the Digital Strategy Manager.

I worked on a new digital visual language to ensure it was in line with the re-brand and established a series of templates to aid with the user journey through the large amount of content available through the site. 

The booking engine was rebuilt from the ground up, and I worked closely with the dev team to ensure we delivered something modern, elegant and intuitive to help retain customers through the entire booking process. 

P&O-old-02

Final designs

Below is a selection of the final screens. 

Home screen - desktop

P&O-home

Cruise detail - desktop

P&O-cruise

Search results - desktop

Search results - desktop

P&O-search

Room - desktop

Search results - desktop

P&O-room

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